We have prepared this privacy policy (version 28.04.2022-112012100) in order to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 and applicable national laws, which personal data (data for short) we as the controller - and the processors commissioned by us (e.g. providers) - process, will process in the future and what lawful options you have. The terms used are to be understood as gender-neutral.
In short: We provide you with comprehensive information about the data that we process about you.
Data protection declarations usually sound very technical and use legal jargon. This privacy policy, on the other hand, is intended to describe the most important things to you as simply and transparently as possible. Where it is conducive to transparency, technical terms are explained in a reader-friendly way, links to further information are provided and graphics are used. We thus inform you in clear and simple language that we only process personal data as part of our business activities if there is a corresponding legal basis. This is certainly not possible if we provide explanations that are as brief, unclear and legally technical as possible, as is often standard on the Internet when it comes to data protection. We hope that you find the following explanations interesting and informative and that there may be one or two pieces of information that you were not aware of.
If you still have any questions, please contact the responsible body named below or in the legal notice, follow the links provided and look at further information on third-party websites. Our contact details can of course also be found in the legal notice.
This privacy policy applies to all personal data processed by us in the company and to all personal data processed by companies commissioned by us (processors). By personal data, we mean information within the meaning of Art. 4 No. 1 GDPR, such as a person's name, email address and postal address. The processing of personal data ensures that we can offer and bill our services and products, whether online or offline. The scope of this privacy policy includes
In short, the privacy policy applies to all areas in which personal data is processed in the company in a structured manner via the channels mentioned. If we enter into legal relationships with you outside of these channels, we will inform you separately if necessary.
In the following privacy policy, we provide you with transparent information on the legal principles and regulations, i.e. the legal bases of the General Data Protection Regulation, which enable us to process personal data.
As far as EU law is concerned, we refer to REGULATION (EU) 2016/679 OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of April 27, 2016. You can of course read this EU General Data Protection Regulation online at EUR-Lex, the access point to EU law, at https://eur-lex.europa.eu/legal-content/DE/TXT/?uri=celex%3A32016R0679.
We only process your data if at least one of the following conditions applies:
Other conditions such as recording in the public interest, the exercise of official authority and the protection of vital interests do not generally apply to us. If such a legal basis is relevant, it will be indicated at the appropriate point.
In addition to the EU regulation, national laws also apply:
If you have any questions about data protection or the processing of personal data, you will find the contact details of the person or body responsible below:
Company: JFJ Consulting GmbH
Street no.: Au 2
Postcode, town, country: 5274 Burgkirchen, Austria
Company register no.: FN 493005
Managing Director: Josef Joachimbauer
Telephone number: +43 676 606 42 38
Email: [email protected]
E-mail: [email protected]
Phone: +43 676 606 42 38
Imprint: https://www.jfj.at/impressum
It is a general criterion for us that we only store personal data for as long as is absolutely necessary for the provision of our services and products. This means that we delete personal data as soon as the reason for the data processing no longer exists. In some cases, we are legally obliged to store certain data even after the original purpose has ceased to exist, for example for accounting purposes.
If you wish your data to be deleted or revoke your consent to data processing, the data will be deleted as quickly as possible and insofar as there is no obligation to store it.
We will inform you below about the specific duration of the respective data processing if we have further information on this.
In accordance with Articles 13, 14 GDPR, we inform you of the following rights to which you are entitled in order to ensure fair and transparent processing of data:
In short: You have rights - do not hesitate to contact the responsible office listed above!
If you believe that the processing of your data violates data protection law or that your data protection rights have been violated in any other way, you can lodge a complaint with the supervisory authority. For Austria, this is the data protection authority, whose website can be found at https://www.dsb.gv.at/. In Germany, there is a data protection officer for each federal state. For more information, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI). The following local data protection authority is responsible for our company:
We only transfer or process data to countries outside the EU (third countries) if you consent to this processing, if this is required by law or contract and in any case only to the extent that this is generally permitted. In most cases, your consent is the most important reason for us to process data in third countries. The processing of personal data in third countries such as the USA, where many software manufacturers offer services and have their server locations, may mean that personal data is processed and stored in unexpected ways.
We expressly point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfer to the USA. Data processing by US services (such as Google Analytics) may result in data not being processed and stored anonymously. Furthermore, US government authorities may be able to access individual data. In addition, data collected may be linked to data from other services of the same provider if you have a corresponding user account. Where possible, we try to use server locations within the EU if this is offered.
We will inform you in more detail about data transfer to third countries, if applicable, in the appropriate sections of this privacy policy.
In order to protect personal data, we have implemented both technical and organizational measures. Where possible, we encrypt or pseudonymize personal data. In this way, we make it as difficult as possible for third parties to infer personal information from our data.
Art. 25 GDPR speaks here of "data protection by design and by default" and thus means that both software (e.g. forms) and hardware (e.g. access to the server room) should always be designed with security in mind and appropriate measures should be taken. If necessary, we will discuss specific measures below.
TLS, encryption and https sound very technical - and they are. We use HTTPS (the Hypertext Transfer Protocol Secure stands for "secure hypertext transfer protocol") to transmit data tap-proof on the Internet.
This means that the complete transmission of all data from your browser to our web server is secured - nobody can "eavesdrop".
We have thus introduced an additional layer of security and fulfill data protection through technology design Article 25(1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data.
You can recognize the use of this data transmission protection by the small lock symbol 
at the top left of the browser, to the left of the Internet address (e.g. examplepage.com) and the use of the https scheme (instead of http) as part of our Internet address.
If you want to know more about encryption, we recommend a Google search for "Hypertext Transfer Protocol Secure wiki" to get good links to further information.
Communication summary
👥 Data subjects: Anyone who communicates with us by telephone, email or online form
📓 Data processed: e.g. telephone number, name, email address, form data entered. You can find more details on this in the respective contact type used
🤝 Purpose: Processing of communication with customers, business partners, etc.
📅 Storage period: Duration of the business case and the statutory provisions
⚖️ Legal bases: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 6 para. 1 lit. f GDPR (legitimate interests)
If you contact us and communicate with us by telephone, e-mail or online form, personal data may be processed.
The data is processed for the handling and processing of your question and the associated business transaction. The data will be stored for as long as required by law.
All those who seek contact with us via the communication channels provided by us are affected by the aforementioned processes.
When you call us, the call data is stored pseudonymously on the respective end device and with the telecommunications provider used. In addition, data such as name and telephone number may subsequently be sent by e-mail and stored for the purpose of responding to inquiries. The data will be deleted as soon as the business case has been completed and legal requirements permit.
If you communicate with us by email, data may be stored on the respective end device (computer, laptop, smartphone, etc.) and data may be stored on the email server. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.
If you communicate with us using an online form, data is stored on our web server and may be forwarded to one of our e-mail addresses. The data will be deleted as soon as the business transaction has been completed and legal requirements permit.
The processing of the data is based on the following legal bases:
Cookies Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Depending on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.
📓 Processed data: Depending on the cookie used. More details can be found below or from the manufacturer of the software that sets the cookie.
📅 Storage duration: depending on the respective cookie, can vary from hours to years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.
Whenever you surf the internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, the "brain" of your browser, so to speak. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
The following graphic shows a possible interaction between a web browser such as Chrome and the web server. The web browser requests a website and receives a cookie back from the server, which the browser uses again as soon as another page is requested.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "malware". Cookies also cannot access information on your PC.
Cookie data, for example, can look like this:
Name: _ga
Value: GA1.2.1326744211.152112012100-9
Purpose: Differentiation of website visitors
Expiry date: after 2 years
A browser should be able to support these minimum sizes:
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly explain the different types of HTTP cookies.
A distinction can be made between 4 types of cookies:
Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only goes to the checkout later. These cookies ensure that the shopping cart is not deleted even if the user closes their browser window.
Purposeful cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.
Targeted cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also known as targeting cookies. They are used to deliver customized advertising to the user. This can be very practical, but also very annoying.
When you visit a website for the first time, you are usually asked which of these cookie types you would like to allow. And of course this decision is also stored in a cookie.
If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://datatracker.ietf.org/doc/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
The purpose ultimately depends on the cookie in question. You can find more details on this below or from the manufacturer of the software that sets the cookie.
Cookies are little helpers for many different tasks. Unfortunately, it is not possible to generalize which data is stored in cookies, but we will inform you about the processed or stored data in the following privacy policy.
The storage period depends on the cookie in question and is specified below. Some cookies are deleted after less than an hour, others can remain stored on a computer for several years.
You can also influence the storage period yourself. You can delete all cookies manually at any time via your browser (see also "Right to object" below). Furthermore, cookies that are based on consent will be deleted at the latest after you withdraw your consent, whereby the legality of the storage until then remains unaffected.
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: Delete, activate and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: Deleting and managing cookies
Microsoft Edge: Deleting and managing cookies
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. You can then decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term "delete cookies Chrome" or "deactivate cookies Chrome" in the case of a Chrome browser.
When you visit websites these days, certain information - including personal data - is automatically created and stored, including on this website. This data should be processed as sparingly as possible and only with justification. By website, by the way, we mean the entirety of all web pages on a domain, i.e. everything from the start page (homepage) to the very last subpage (like this one). By domain we mean, for example, example.de or example.com.
If you want to view a website on a computer, tablet or smartphone, you use a program called a web browser. You probably know a few web browsers by name: Google Chrome, Microsoft Edge, Mozilla Firefox and Apple Safari. We call them browsers or web browsers for short.
To display the website, the browser must connect to another computer where the website code is stored: the web server. Operating a web server is a complicated and time-consuming task, which is why this is usually done by professional providers. They offer web hosting and thus ensure reliable and error-free storage of website data. A lot of technical terms, but please stay tuned, it will get even better!
When the browser on your computer (desktop, laptop, tablet or smartphone) connects and during data transfer to and from the web server, personal data may be processed. On the one hand, your computer stores data; on the other hand, the web server must also store data for a certain period of time in order to ensure proper operation.
A picture is worth a thousand words, so the following graphic illustrates the interaction between the browser, the Internet and the hosting provider.
Web hosting summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Professional hosting of the website and securing the operation of
📓 Processed data: IP address, time of website visit, browser used and other data. You can find more details on this below or from the web hosting provider used.
📅 Storage period: depending on the provider, but usually 2 weeks
⚖️ Legal basis: Art. 6 para. 1 lit.f GDPR (legitimate interests)
The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires your consent (Article 6(1)(a) GDPR). However, there are still very different reactions to these directives within the EU countries. In Austria, however, this directive has been implemented in Section 96 (3) of the Telecommunications Act (TKG). In Germany, the cookie directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).
For strictly necessary cookies, even if no consent has been given, there are legitimate interests (Article 6(1)(f) GDPR), which in most cases are of an economic nature. We want to provide visitors to the website with a pleasant user experience and certain cookies are often absolutely necessary for this.
If cookies that are not absolutely necessary are used, this will only take place with your consent. The legal basis in this respect is Art. 6 para. 1 lit. a GDPR.
In the following sections, you will be informed in more detail about the use of cookies if the software used uses cookies.
The purposes of data processing are:
Even while you are currently visiting our website, our web server, i.e. the computer on which this website is stored, usually automatically saves data such as
As a rule, the above-mentioned data is stored for two weeks and then automatically deleted. We do not pass this data on, but we cannot rule out the possibility of this data being viewed by the authorities in the event of unlawful conduct.
In short: Your visit is logged by our provider (company that runs our website on special computers (servers)), but we do not pass on your data without your consent!
The lawfulness of the processing of personal data in the context of web hosting results from Art. 6 para. 1 lit. f GDPR (protection of legitimate interests), because the use of professional hosting with a provider is necessary in order to present the company securely and user-friendly on the Internet and to be able to pursue attacks and claims from this if necessary.
As a rule, there is a contract between us and the hosting provider for order processing in accordance with Art. 28 f. GDPR, which ensures compliance with data protection and guarantees data security.
Web Analytics Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics containing data such as access locations, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this in the respective web analytics tool used.
📅 Storage period: depending on the web analytics tool used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)
We use software on our website to evaluate the behavior of website visitors, known as web analytics or web analysis for short. This involves collecting data that is stored, managed and processed by the respective analytics tool provider (also known as a tracking tool). The data is used to create analyses of user behavior on our website and made available to us as the website operator. In addition, most tools offer various test options. For example, we can test which offers or content are best received by our visitors. To do this, we show you two different offers for a limited period of time. After the test (known as an A/B test), we know which product or content our website visitors find more interesting. For such test procedures, as for other analytics procedures, user profiles can also be created and the data stored in cookies.
With our website, we have a clear goal in mind: we want to deliver the best web offering on the market for our industry. In order to achieve this goal, we want to offer the best and most interesting services on the one hand and make sure that you feel completely at ease on our website on the other. With the help of web analysis tools, we can take a closer look at the behavior of our website visitors and then improve our website accordingly for you and for us. For example, we can see the average age of our visitors, where they come from, when our website is visited the most or which content or products are particularly popular. All this information helps us to optimize the website and thus adapt it to your needs, interests and wishes.
Exactly which data is stored depends, of course, on the analysis tools used. However, the content you view on our website, the buttons or links you click on, when you access a page, the browser you use, the device (PC, tablet, smartphone, etc.) you use to visit the website or the computer system you use are generally stored. If you have agreed that location data may also be collected, this may also be processed by the web analysis tool provider.
Your IP address is also stored. According to the General Data Protection Regulation (GDPR), IP addresses are personal data. However, your IP address is usually stored pseudonymized (i.e. in an unrecognizable and shortened form). For the purpose of testing, web analysis and web optimization, no direct data such as your name, age, address or e-mail address is stored. All this data, if collected, is stored in pseudonymized form. This means that you cannot be identified as a person.
The following example shows schematically how Google Analytics works as an example of client-based web tracking with Java Script code.
How long the respective data is stored always depends on the provider. Some cookies only store data for a few minutes or until you leave the website, while other cookies can store data for several years.
We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. If required by law, for example in the case of accounting, this storage period may also be exceeded.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
The use of web analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of web analytics, we can detect errors on the website, identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.
Since web analytics tools use cookies, we recommend that you also read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
Information on special web analytics tools, if available, can be found in the following sections.
Google Analytics Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics containing data such as locations of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. You can find more details on this below in this privacy policy.
📅 Storage period: depending on the properties used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)
We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and our service to your wishes. In the following, we will go into more detail about the tracking tool and inform you in particular about what data is stored and how you can prevent this.
Google Analytics is a tracking tool that is used to analyze the traffic on our website. For Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.
Google processes the data and we receive reports about your user behavior. These may include the following reports:
Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically analyzed data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This is what makes it possible to evaluate pseudonymous user profiles in the first place.
In order to be able to analyze our website with Google Analytics, a property ID must be inserted into the tracking code. The data is then saved in the corresponding property. The Google Analytics 4 property is standard for every newly created property. Alternatively, you can also create the Universal Analytics property. Depending on the property used, data is stored for different lengths of time.
Identifiers such as cookies and app instance IDs are used to measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on any Google Analytics data unless we as the website operator authorize this. Exceptions may be made if required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152112012100-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. It is basically used to differentiate between website visitors.
Expiry date: after 2 years
Name: _gid
Value: 2.1687193234.152112012100-1
Purpose: The cookie is alsoused to distinguish website visitors
Expiry date: after 24 hours
Name: _gat_gtag_UA_
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via the Google Tag Manager, this cookie is given the name _dc_gtm_ .
Expiry date: after 1 minute
Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request or an error.
Expiry date: after 30 seconds up to one year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. It is a session cookie and is only stored until you close the browser.
Expiry date: After closing the browser
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another page or an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years
Note: This list cannot claim to be exhaustive, as Google changes its choice of cookies from time to time.
Here we show you an overview of the most important data collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "traveling" on our site.
Session duration: Google defines session duration as the time you spend on our site without leaving the page. If you have been inactive for 20 minutes, the session ends automatically.
Bounce rate: A bounce is when you only view one page on our website and then leave our website again.
Account creation: When you create an account on our website or place an order, Google Analytics collects this data.
IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.
Location: The IP address can be used to determine the country and your approximate location. This process is also known as IP location determination.
Technical information: Technical information includes your browser type, your internet provider or your screen resolution.
Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.
Other data includes contact details, any ratings, playing media (e.g. when you play a video on our site), sharing content via social media or adding it to your favorites. The list is not exhaustive and is only intended to provide a general overview of data storage by Google Analytics.
Google has servers all over the world. Most of the servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on different physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. There are appropriate emergency programs for your data in every Google data center. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
The retention period of the data depends on the properties used. When using the newer Google Analytics 4 properties, the retention period for your user data is fixed at 14 months. For other so-called event data, we have the option of selecting a retention period of 2 months or 14 months.
For Universal Analytics properties, Google Analytics has a standard retention period of 26 months for your user data. Your user data will then be deleted. However, we have the option of choosing the retention period for user data ourselves. There are five options available to us for this:
In addition, there is also the option that data will only be deleted if you no longer visit our website within the period selected by us. In this case, the retention period is reset each time you visit our website again within the specified period.
Once the specified period has expired, the data will be deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is an amalgamation of individual data into a larger unit.
Under European Union data protection law, you have the right to obtain information about your data and to update, delete or restrict it. You can use the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.
If you want to deactivate, delete or manage cookies, you will find the relevant links to the instructions for the most popular browsers in the "Cookies" section.
The use of Google Analytics requires your consent, which we have obtained with our cookie pop-up. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by web analytics tools.
In addition to consent, we have a legitimate interest in analyzing the behavior of website visitors in order to improve our offer technically and economically. With the help of Google Analytics, we can detect errors on the website, identify attacks and improve efficiency. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Analytics if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The Google Ads Data Processing Terms, which correspond to the standard contractual clauses and also apply to Google Analytics, can be found at https://business.safety.google/adsprocessorterms/.
We hope we have been able to provide you with the most important information about data processing by Google Analytics. If you would like to find out more about the tracking service, we recommend these two links: https://marketingplatform.google.com/about/analytics/terms/de/ and https://support.google.com/analytics/answer/6004245?hl=de.
We have activated the functions for advertising reports in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This allows us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop the use of the activities and information of your Google account under "Settings for advertising" at https://adssettings.google.com/authenticatedvia a checkbox.
We have implemented IP address anonymization from Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.
Blogs and publication media Privacy policy summary
👥 Data subjects: Visitors to the website
🤝 Purpose: Presentation and optimization of our services as well as communication between website visitors, security measures and administration
📓 Processed data: Data such as contact details, IP address and published content.
You can find more details on this in the tools used.
📅 Storage period: depending on the tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests), Art. 6 para. 1 sentence 1 lit. b. GDPR (contract)
We use blogs or other means of communication on our website with which we can communicate with you on the one hand and you with us on the other. We may also store and process your data in the process. This may be necessary so that we can display content appropriately, communication works and security is increased. In our data protection text, we provide a general description of which of your data may be processed. Exact details on data processing always depend on the tools and functions used. You can find detailed information on data processing in the data protection notices of the individual providers.
Our greatest concern with our website is to offer you interesting and exciting content and at the same time your opinions and content are also important to us. That's why we want to create a good interactive exchange between us and you. With various blogs and publication options, we can achieve exactly that. For example, you can write comments on our content, comment on other comments or, in some cases, write articles yourself.
Exactly which data is processed always depends on the communication functions we use. Very often, the IP address, user name and published content are stored. This is primarily done to ensure security protection, to prevent spam and to be able to take action against illegal content. Cookies can also be used for data storage. These are small text files that are stored with information in your browser. You can find more information on the data collected and stored in our individual sections and in the privacy policy of the respective provider.
We will inform you about the duration of data processing below if we have further information on this. For example, contribution and comment functions store data until you revoke the data storage. In general, personal data is only stored for as long as is absolutely necessary for the provision of our services.
You also have the right and the option to withdraw your consent to the use of cookies or third-party communication tools at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
As publication media may also use cookies, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
We use the means of communication mainly on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers, business partners and visitors. Insofar as the use serves the processing of contractual relationships or their initiation, the legal basis is also Art. 6 para. 1 sentence 1 lit. b. GDPR.
Certain processing operations, in particular the use of cookies and the use of comment or message functions, require your consent. If and insofar as you have consented to your data being processed and stored by integrated publication media, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). Most of the communication functions we use set cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.
Information on special tools - if available - can be found in the following sections.
Online marketing privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Evaluation of visitor information to optimize the website.
📓 Processed data: Access statistics containing data such as locations of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address may also be processed. You can find more details on this in the respective online marketing tool used.
📅 Storage period: depending on the online marketing tools used
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)
Online marketing refers to all measures that are carried out online in order to achieve marketing goals such as increasing brand awareness or closing a deal. Our online marketing measures are also aimed at drawing people's attention to our website. We therefore use online marketing to show our offer to many interested people. This usually involves online advertising, content marketing or search engine optimization. Personal data is also stored and processed so that we can use online marketing efficiently and in a targeted manner. On the one hand, the data helps us to show our content only to those people who are actually interested in it and, on the other hand, we can measure the advertising success of our online marketing measures.
We want to show our website to everyone who is interested in what we have to offer. We are aware that this is not possible without deliberate measures. That's why we do online marketing. There are various tools that make it easier for us to work on our online marketing measures and also use data to constantly provide suggestions for improvement. This allows us to focus our campaigns more precisely on our target group. The purpose of these online marketing tools is ultimately to optimize our offering.
To ensure that our online marketing works and the success of the measures can be measured, user profiles are created and data is stored in cookies (small text files), for example. With the help of this data, we can not only place traditional advertising, but also display our content directly on our website in the way you prefer. There are various third-party tools that offer these functions and also collect and store your data accordingly. For example, the named cookies store which web pages you have visited on our website, how long you have viewed these pages, which links or buttons you click or which website you came to us from. Technical information may also be stored. For example, your IP address, which browser you use, from which device you visit our website or the time when you accessed our website and when you left it again. If you have agreed that we may also determine your location, we may also store and process this.
Your IP address is stored in pseudonymized form (i.e. shortened). Unique data that directly identifies you as a person, such as your name, address or e-mail address, is also only stored in pseudonymized form as part of the advertising and online marketing process. We are therefore unable to identify you as a person; we only store the pseudonymized information in the user profiles.
The cookies may also be used, analyzed and used for advertising purposes on other websites that work with the same advertising tools. The data can then also be stored on the servers of the advertising tool providers.
In exceptional cases, unique data (name, email address, etc.) may also be stored in the user profiles. This storage occurs, for example, if you are a member of a social media channel that we use for our online marketing measures and the network links previously received data to the user profile.
With all the advertising tools we use that store your data on their servers, we only ever receive aggregated information and never data that identifies you as an individual. The data only shows how well advertising measures worked. For example, we can see which measures prompted you or other users to come to our website and purchase a service or product there. Based on the analyses, we can improve our advertising offer in the future and adapt it even more precisely to the needs and wishes of interested persons.
We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data that is stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. You can usually find detailed information about the individual cookies used by the provider in the respective data protection declarations of the individual providers.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
As cookies can generally be used with online marketing tools, we also recommend that you read our general privacy policy on cookies. To find out exactly which of your data is stored and processed, you should read the privacy policies of the respective tools.
If you have consented to the use of third-party providers, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by online marketing tools.
We also have a legitimate interest in measuring online marketing measures in anonymized form in order to optimize our offer and our measures with the help of the data obtained. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tools if you have given your consent.
Information on special online marketing tools - if available - can be found in the following sections.
Google Ads (Google AdWords) Conversion Tracking Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Economic success and optimization of our services.
📓 Processed data: Access statistics containing data such as locations of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage period: Conversion cookies usually expire after 30 days and do not transmit any personal data
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)
We use Google Ads (formerly Google AdWords) as an online marketing measure to advertise our products and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better tailor our advertising offer to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.
Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to gain a precise overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.
But what exactly is a conversion? A conversion occurs when you go from being a purely interested website visitor to an active visitor. This always happens when you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.
We use Google Ads to draw attention to our offer on other websites. The aim is to ensure that our advertising campaigns only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We can see how many customers interact with our ads on a device and then carry out a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.
We have integrated a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you click on one of our Google Ads ads, the "Conversion" cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here is the data of the most important cookies for Google's conversion tracking:
Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ112012100-3
Purpose: This cookie stores every conversion you make on our site after you have come to us via a Google Ad.
Expiry date: after 3 months
Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months
Note: The _gac cookie only appears in connection with Google Analytics. The above list is not exhaustive, as Google always uses other cookies for analytical evaluation.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google will recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report with statistical evaluations from Google. For example, we find out the total number of users who have clicked on our ad and we can see which advertising measures were well received.
At this point, we would like to point out that we have no influence on how Google uses the data collected. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the name "Conversion" and "_gac" (which is used in connection with Google Analytics) have an expiration date of 3 months.
You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works slightly differently for each browser. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also deactivate all "advertising cookies". Please note that deactivating these cookies does not prevent advertisements, but only personalized advertising.
If you have consented to the use of Google Ads Conversion Tracking, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by Google Ads Conversion Tracking.
We also have a legitimate interest in using Google Ads Conversion Tracking to optimize our online service and our marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google Ads Conversion Tracking if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google Ads, can be found at https://business.safety.google/adscontrollerterms/.
If you would like to find out more about data protection at Google, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.
Google AdSense privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Economic success and optimization of our services.
📓 Processed data: Access statistics containing data such as locations of access, device data, access duration and time, navigation behavior, click behavior and IP addresses. Personal data such as name or email address may also be processed.
📅 Storage period: depending on the cookies used and data stored
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)
We use Google AdSense on this website. This is an advertising program of the company Google Inc. In Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google AdSense allows us to display advertisements on this website that are relevant to our topic. In this way, we offer you advertisements that ideally represent real added value for you. In the course of this data protection text about Google AdSense, we explain why we use Google AdSense on our website, which of your data is processed and stored and how you can prevent this data storage.
The Google AdSense advertising program has been around since 2003 and, unlike Google Ads (formerly Google AdWords), you cannot place ads yourself. Google AdSense is used to display advertisements on websites such as ours. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to show you ads that interest you and offer added value. Google checks which advertisements are suitable for our website and for our users based on your interests or user behavior and our offer. At this point, we would also like to mention that we are not responsible for the selection of advertisements. We only offer the advertising space on our website. Google selects the advertisements displayed. Since August 2013, the ads have also been adapted to the respective user interface. This means that whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.
Running a high-quality website requires a lot of dedication and commitment. Basically, we are never finished working on our website. We always try to maintain our site and keep it as up-to-date as possible. Of course, we also want to achieve economic success with this work. That is why we have opted for advertisements as a source of income. However, the most important thing for us is not to disturb your visit to our website with these advertisements. With the help of Google AdSense, you will only be offered advertising that matches our topics and your interests.
Similar to Google indexing for a website, a bot examines the relevant content and the corresponding offers on the page. The content of the advertisements is then adapted and presented. In addition to the content overlaps between the ad and the website offer, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. In this way, you receive advertising that ideally offers you real added value and we have a better chance of earning a little something.
Among other things, cookies are used so that Google AdSense can display customized advertising tailored to you. Cookies are small text files that store certain information on your computer.
In AdSense, cookies are intended to enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as "pseudonymous cookie IDs" (name or another identification feature is replaced by a pseudonym) or IP addresses to be non-personally identifiable information. Under the GDPR, however, this data may be considered personal data. Google AdSense sends a cookie to the browser after every impression (this is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense servers. If the browser accepts the cookie, it will be stored there.
As part of AdSense, third-party providers may be able to place and read cookies in your browser or use web beacons to store data that they receive through the provision of ads on the website. Web beacons are small graphics that perform a log file analysis and record the log file. This analysis enables statistical evaluation for online marketing.
Google may use these cookies to collect certain information about your user behavior on our website. This includes
Google analyzes and evaluates the data relating to the displayed advertising material and your IP address. Google uses the data primarily to measure the effectiveness of an advertisement and to improve the advertising offer. This data is not linked to personal data that Google may have about you via other Google services.
In the following, we will introduce you to cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed:
Name: uid
Value: 891269189112012100-8
Purpose: The cookie is stored under the domain adform.net. It provides a uniquely assigned, machine-generated user ID and collects data about the activity on our website.
Expiry date: after 2 months
Name: C
Value: 1
Purpose: This cookie identifies whether your browser accepts cookies. The cookie is stored under the domain track.adform.net.
Expiry date: after 1 month
Name: cid
Value: 8912691894970695056,0,0,0,0
Purpose: This cookie is stored under the domain track.adform.net, stands for Client ID and is used to improve advertising for you. It can deliver more relevant advertising to the visitor and helps to improve campaign performance reports.
Expiry date: after 2 months
Name: IDE
Value: zOtj4TWxwbFDjaATZ2TzNaQmxrU112012100-1
Purpose: The cookie is stored under the domain doubleclick.net. It is used to register your actions after viewing or clicking on the ad. This allows us to measure how well an ad is received by our visitors.
Expiry date: after 1 month
Name: test_cookie
Value: not specified
Purpose: The "test_cookie" can be used to check whether your browser supports cookies at all. The cookie is stored under the domain doubleclick.net.
Expiry date: after 1 month
Name: CT592996
Value:733366
Purpose: Is stored under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were unable to find out more detailed information about the use of this cookie.
Expiry date: after one hour
Note: This list cannot claim to be exhaustive, as experience has shown that Google changes its choice of cookies time and again.
Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company collects and stores the information provided in a secure manner on Google's own servers in the USA.
If you do not have a Google account or are not logged in, Google usually stores the data collected with a unique identifier (ID) on your browser. The unique IDs stored in cookies are used, for example, to ensure personalized advertising. If you are logged into a Google account, Google may also collect personal data.
You can delete some of the data that Google stores at any time (see next section). Much of the information stored in cookies is automatically deleted after a certain period of time. However, there is also data that is stored by Google for a longer period of time. This is the case when Google has to store certain data for an indefinite period of time for economic or legal reasons.
You always have the option of deleting or deactivating cookies that are on your computer. How exactly this works depends on your browser. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. Downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996 will also deactivate all "advertising cookies". Please note that deactivating these cookies does not prevent advertisements, but only personalized advertising.
If you have a Google account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated. You will still see ads, but they will no longer be tailored to your interests. However, the ads will still be displayed based on a few factors, such as your location, browser type and the search terms used.
If you have consented to the use of Google AdSense, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when Google AdSense collects data.
We also have a legitimate interest in using Google AdSense to optimize our online service and our marketing measures. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use Google AdSense if you have given your consent.
Google also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
Google uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Google undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de
The data processing terms for Google advertising products (Google Ads Controller-Controller Data Protection Terms), which correspond to the standard contractual clauses and also apply to Google AdSense, can be found at https://business.safety.google/adscontrollerterms/.
You can find out what data Google collects and what it uses this data for at https://www.google.com/intl/de/policies/privacy/.
Content Delivery Networks Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of our service (to load the website faster)
📓 Processed data: Data such as your IP address
You can find more details on this below and in the individual data protection texts.
📅 Storage period: Most of the data is stored until it is no longer required to provide the service
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)
We use a so-called content delivery network on our website. Such a network is usually just called a CDN. A CDN helps us to load our website quickly and easily, regardless of your location. Your personal data is also stored, managed and processed on the servers of the CDN provider used. In the following, we go into more detail about the service and its data processing. Detailed information about how your data is handled can be found in the provider's privacy policy.
Each Content Delivery Network (CDN) is a network of regionally distributed servers that are all connected to each other via the Internet. Via this network, website content (especially very large files) can be delivered quickly and smoothly, even during large load peaks. The CDN creates a copy of our website on your servers. As these servers are distributed worldwide, the website can be delivered quickly. The data transfer to your browser is therefore significantly shortened by the CDN.
A fast-loading website is part of our service. Of course, we know how annoying it is when a website loads at a snail's pace. Most people even lose patience and leave before the website has fully loaded. Of course we want to avoid that. That's why a fast-loading website is a natural part of our website offering. With a content delivery network, our website loads much faster in your browser. The use of a CDN is particularly helpful if you are abroad, because the website is delivered from a server near you.
When you request a website or the content of a website and it is cached on a CDN, the CDN routes the request to the server closest to you and that server delivers the content. Content delivery networks are structured in such a way that JavaScript libraries can be downloaded and hosted on npm and Github servers. Alternatively, most CDNs also allow WordPress plugins to be loaded if they are hosted on WordPress.org. Your browser may send personal data to the content delivery network we use. This includes data such as IP address, browser type, browser version, which website is loaded or the time and date of the page visit. This data is collected and stored by the CDN. Whether cookies are used for data storage depends on the network used. Please read the data protection texts of the respective service.
If you want to completely prevent this data transfer, you can install a JavaScript blocker (see for example https://noscript.net/) on your PC. Of course, our website will then no longer be able to offer the usual service (such as a fast loading speed).
If you have consented to the use of a content delivery network, the legal basis for the corresponding data processing is this consent. According to Art. 6 para. 1 lit. a GDPR (consent), this consent constitutes the legal basis for the processing of personal data, as may occur when it is collected by a content delivery network.
We also have a legitimate interest in using a content delivery network to optimize our online service and make it more secure. The legal basis for this is Art. 6 para. 1 lit. f GDPR (legitimate interests). Nevertheless, we only use the tool if you have given your consent.
Information on special content delivery networks - if available - can be found in the following sections.
Cookie Consent Management Platform Summary
👥 Data subject: Website visitors
🤝 Purpose: Obtaining and managing consent for certain cookies and thus the use of certain tools
📓 Processed data: Data for managing the cookie settings set, such as IP address, time of consent, type of consent, individual consents. You can find more details on this in the respective tool used.
📅 Storage period: Depends on the tool used, you have to be prepared for periods of several years
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit.f GDPR (legitimate interests)
We use Consent Management Platform (CMP) software on our website, which makes it easier for us and you to handle scripts and cookies correctly and securely. The software automatically creates a cookie pop-up, scans and checks all scripts and cookies, provides you with the cookie consent required under data protection law and helps us and you to keep track of all cookies. Most cookie consent management tools identify and categorize all existing cookies. As a website visitor, you then decide for yourself whether and which scripts and cookies you allow or do not allow. The following graphic shows the relationship between browser, web server and CMP.
Our aim is to offer you the best possible transparency in the area of data protection. We are also legally obliged to do so. We want to provide you with as much information as possible about all tools and all cookies that can store and process your data. It is also your right to decide for yourself which cookies you accept and which you do not. In order to grant you this right, we first need to know exactly which cookies have landed on our website in the first place. Thanks to a cookie management tool that regularly scans the website for all existing cookies, we know about all cookies and can provide you with GDPR-compliant information about them. You can then accept or reject cookies via the consent system.
As part of our cookie management tool, you can manage each individual cookie yourself and have complete control over the storage and processing of your data. The declaration of your consent is stored so that we do not have to ask you every time you visit our website and we can also prove your consent if required by law. This is stored either in an opt-in cookie or on a server. The storage period of your cookie consent varies depending on the provider of the cookie management tool. In most cases, this data (e.g. pseudonymous user ID, time of consent, details of cookie categories or tools, browser, device information) is stored for up to two years.
We will inform you about the duration of data processing below if we have further information on this. In general, we only process personal data for as long as is absolutely necessary for the provision of our services and products. Data stored in cookies is stored for different lengths of time. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years. The exact duration of data processing depends on the tool used; in most cases you should be prepared for a storage period of several years. You can usually find precise information about the duration of data processing in the respective data protection declarations of the individual providers.
You also have the right and the option to withdraw your consent to the use of cookies at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser.
Information on special cookie management tools, if available, can be found in the following sections.
If you consent to cookies, your personal data will be processed and stored via these cookies. If we are permitted to use cookies on the basis of your consent (Article 6(1)(a) GDPR), this consent is also the legal basis for the use of cookies and the processing of your data. Cookie consent management platform software is used to manage your consent to cookies and to enable you to give your consent. The use of this software enables us to operate the website in an efficient and legally compliant manner, which constitutes a legitimate interest (Article 6(1)(f) GDPR).
We use BorlabsCookie on our website, which is, among other things, a tool for storing your cookie consent. The service provider is the German company Borlabs - Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg, Germany. You can find out more about the data processed through the use of BorlabsCookie in the privacy policy at https://de.borlabs.io/datenschutz/.
Audio & Video Privacy Policy Summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of our services
📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
You can find more details on this below in the corresponding data protection texts.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)
We have integrated audio and video elements on our website so that you can watch videos or listen to music/podcasts directly via our website. The content is provided by service providers. All content is therefore also obtained from the corresponding servers of the providers.
These are integrated functional elements from platforms such as YouTube, Vimeo or Spotify. The use of these portals is usually free of charge, but paid content can also be published. With the help of these integrated elements, you can listen to or watch the respective content via our website.
If you use audio or video elements on our website, your personal data may also be transmitted to the service providers, processed and stored.
Of course we want to provide you with the best offer on our website. And we are aware that content is no longer just conveyed in text and static images. Instead of simply giving you a link to a video, we offer you audio and video formats directly on our website that are entertaining or informative and ideally even both. This expands our service and makes it easier for you to access interesting content. We therefore offer video and/or audio content in addition to our texts and images.
When you access a page on our website that has an embedded video, for example, your server connects to the server of the service provider. Your data is also transferred to the third-party provider and stored there. Some data is collected and stored regardless of whether you have an account with the third-party provider or not. This usually includes your IP address, browser type, operating system and other general information about your end device. In addition, most providers also collect information about your web activity. This includes, for example, session duration, bounce rate, which button you clicked on or which website you used to access the service. All this information is usually stored using cookies or pixel tags (also known as web beacons). Pseudonymized data is usually stored in cookies in your browser. You can always find out exactly which data is stored and processed in the privacy policy of the respective provider.
You can find out exactly how long the data is stored on the servers of the third-party providers either below in the data protection text of the respective tool or in the provider's privacy policy. In principle, personal data is only ever processed for as long as is absolutely necessary for the provision of our services or products. This generally also applies to third-party providers. In most cases, you can assume that certain data will be stored on the servers of third-party providers for several years. Data can be stored for different lengths of time, especially in cookies. Some cookies are deleted as soon as you leave the website, while others may be stored in your browser for several years.
You also have the right and the option to withdraw your consent to the use of cookies or third-party providers at any time. This works either via our cookie management tool or via other opt-out functions. For example, you can also prevent data collection by cookies by managing, deactivating or deleting cookies in your browser. The lawfulness of the processing until the revocation remains unaffected.
Since the integrated audio and video functions on our website usually also use cookies, you should also read our general privacy policy on cookies. You can find out more about the handling and storage of your data in the privacy policies of the respective third-party providers.
If you have consented to your data being processed and stored by integrated audio and video elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated audio and video elements if you have given your consent.
YouTube privacy policy summary
👥 Data subject: Visitors to the website
🤝 Purpose: Optimization of our services
📓 Processed data: Data such as contact details, user behavior data, information about your device and your IP address may be stored.
You can find more details on this below in this privacy policy.
📅 Storage period: Data is generally stored for as long as it is necessary for the purpose of the service
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. f GDPR (legitimate interests)
We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you access a page on our website that has an embedded YouTube video, your browser automatically connects to the YouTube or Google servers. Various data will be transmitted (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.
In the following, we would like to explain to you in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
On YouTube, users can watch, rate, comment on and upload videos for free. Over the last few years, YouTube has become one of the most important social media channels in the world. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated into our site.
YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos are a must. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place ads via Google Ads, Google can - thanks to the data collected - only show these ads to people who are interested in our offers.
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, the sharing of content via social media or adding to your favorites on YouTube.
If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.
In the following list, we show cookies that were set in the browser in a test. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y112012100-1
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after end of session
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics on how you use YouTube videos on our website via PREF.
Expiry date: after 8 months
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with embedded YouTube video).
Expiry date: after 8 months
Other cookies that are set when you are logged in to your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7112012100-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry date: after 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Purpose: This cookie isused to store information about your login data.
Expiry date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiry date: after 2 years
Name: SID
Value: oQfNKjAsI112012100-
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed across the servers. This means that the data can be accessed more quickly and is better protected against manipulation.
Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a longer period of time. Some data (such as elements from "My activity", photos or documents, products) that are stored in your Google account remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.
In principle, you can delete data in your Google account manually. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months, depending on your decision, and then deleted.
Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on which browser you use, this works in different ways. In the "Cookies" section, you will find the relevant links to the instructions for the most popular browsers.
If you generally do not want to have cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you want to allow it or not.
If you have consented to your data being processed and stored by integrated YouTube elements, this consent is the legal basis for data processing (Art. 6 para. 1 lit. a GDPR). In principle, your data is also stored and processed on the basis of our legitimate interest (Art. 6 para. 1 lit. f GDPR) in fast and good communication with you or other customers and business partners. Nevertheless, we only use the integrated YouTube elements if you have given your consent. YouTube also sets cookies in your browser to store data. We therefore recommend that you read our data protection text on cookies carefully and view the privacy policy or cookie guidelines of the respective service provider.
YouTube also processes data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.
YouTube uses standard contractual clauses approved by the EU Commission (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer there. These clauses oblige YouTube to comply with the EU level of data protection when processing relevant data outside the EU. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the clauses here: https://germany.representation.ec.europa.eu/index_de.
As YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to find out more about how your data is handled, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.
Recruiting Tools Privacy Policy Summary
👥 Data subjects: Users who complete an application process online or use a recruiting tool
🤝 Purpose: Handling an application process
📓 Processed data: Data such as name, address, contact details, e-mail address or your telephone number. You can find more details on this in the respective recruiting tool used.
📅 Storage period: if the application is successful, until the end of the employment relationship. Otherwise, the data will be deleted after the application process.
⚖️ Legal basis: Art. 6 para. 1 lit. a GDPR (consent), Art. 6 para. 1 lit. b GDPR (contract), Art. 9 para. 2 lit. a. GDPR (processing of special categories)
Various companies offer software programs that can make the application process much easier. Most systems offer filter options to search through databases of potential candidates. This enables us to quickly and efficiently find employees who are a good fit for our company. Both online forms and recruiting tools are used to transfer, store and manage your personal data. In this general text, we refer not only to recruiting tools but also to the traditional application process by e-mail or online form. You can find more detailed information on the recruiting tools in the data protection declarations of the respective providers.
We use software programs and platforms that specialize in application management to search for suitable applicants and administer all application documents, taking into account all legal guidelines. Recruiting tools generally make the application process easier by taking over many administrative tasks and optimizing processes in the application procedure. In some cases, this enables us to find suitable employees for our company more quickly.
Please refer to the respective job advertisements for details of the conditions of the recruitment process.
If you apply to us, you must of course also provide us with information about yourself so that we can assess your application accordingly. Exactly what information you provide us with depends on the job advertisement or the information required in the online form.
As a rule, this involves data such as your name, address, date of birth and proof of your qualifications required for the job. During the application process, however, not only the usual personal data, such as name or address, may be transmitted, but also information about your health or ethnic origin may be requested so that we and you can exercise the rights relating to labor law, social security and social protection and at the same time comply with the corresponding obligations. This data is called special category data.
The data or your application will be sent to us in encrypted form via the online form. Alternatively, you can also send us your application by e-mail. If you choose this option, the data will be transmitted in encrypted form, but will not be stored in encrypted form by the server that sends and receives it.
If your application is successful, we may process the data you provide for the purposes of an employment relationship. If the application does not meet your expectations, we will delete the data received. This data will also be deleted if you withdraw your application. If you agree to be included in our applicant pool, we will store your data collected in this context until you leave the applicant pool. The same rules apply to withdrawal as to the revocation of your consent.
You also always have the right and the option to withdraw your consent. The data will be deleted after 6 months at the latest so that we can answer any questions about your application and meet our obligations to provide evidence. We archive invoices for possible reimbursement of travel expenses due to tax regulations.
If we include you in our application pool, this is done on the basis of your consent (Art. 6 para. 1 lit. a GDPR). We would like to point out that your consent to our application pool is voluntary, has no influence on the application process and you have the option of withdrawing your consent at any time.
In the case of the protection of vital interests, data processing is carried out in accordance with Art. 9 para. 2 lit. c. GDPR. For the purposes of health care, occupational medicine, medical diagnosis, health or social care or treatment or for the management of health or social care systems and services, the processing of personal data is carried out in accordance with Art. 9 para. 2 lit. h. GDPR. GDPR. If you voluntarily provide data of special categories, the processing is carried out on the basis of Art. 9 para. 2 lit. a. GDPR.
Information on the special recruiting tools - if available - can be found in the following sections.
All texts are protected by copyright.
Source: Created with the data protection generator from AdSimple
JFJ GmbH
Au 2
A-5274 Burgkirchen
Telephone number: +43 676 606 42 38
E-mail address: [email protected]